Here is some inspiration I found in the direction I want to aim my shampoo packaging towards. Muted pastel colors, organic text, abstract patterns and shapes, natural textures. I am going for an overall soft and elegant look to appeal to female market while boosting the overall quality feel of the product.
The product I choose to redesign the packaging for is a hispanic shampoo, Manzanilla Grisi. Currently the packaging is very generic and cheap looking. It is comparable to lower end American shampoo products like Suave. Even though the product packaging is currently a unisex, I want to give it a feminine touch, since it is the scent of the chamomile flower and incorporates the flower in the current packaging.
Shampoo Manzanilla Grisi (brand name) Chamomile
Lightens and Hydrates hair naturally blond
Maximum moisturizer. Lightens and maintains hairs natural tone, thanks to its chamomile flower extract and enriched with ceramides which nourishes and softens your hair.
Instructions: Apply Shampoo Manzanilla Grisi Maximum Moisturizer and rub the scalp to lather well. Rinse thoroughly.
Daily use. For better results use Manzanilla Grisi complete hair care line. Avoid eye contact.
Ingredients: Water, sodium laureth sulfate, matricaria extract, cocamidopropyl betaine, cocamide dea, guar hydroxipropyltrimonium, chloride, sodium chloride, fragrance, panthenyl hydroxypropyl, methylchlosoisthiazolinone, methlyisothiazolinone, citric acid, imidazolidinyl urea, glycosphingolipids, phospholipids, cholesterol. tetrasodium edta, caramel coloring.
Made in Mexico. Laboratorios Grisi, Grisi HNOS., S.A. de C.V. Hygene and Beauty Division amores No. 1746, 03100, Mexico, D.F. Trade Mark (M.I.R.) Product of Mexico http://www.grisi.com