Packaging Project Two Initial Research

The product I choose to redesign the packaging for is a hispanic shampoo, Manzanilla Grisi. Currently the packaging is very generic and cheap looking. It is comparable to lower end American shampoo products like Suave. Even though the product packaging is currently a unisex, I want to give it a feminine touch, since it is the scent of the chamomile flower and incorporates the flower in the current packaging.

Package Translation

Shampoo Manzanilla Grisi (brand name) Chamomile

Deep Hydration

Maximum Moisturizer

Lightens and Hydrates hair naturally blond

Back

Maximum moisturizer. Lightens and maintains hairs natural tone, thanks to its chamomile flower extract and enriched with ceramides which nourishes and softens your hair.

Instructions: Apply Shampoo Manzanilla Grisi Maximum Moisturizer and rub the scalp to lather well. Rinse thoroughly.

Daily use. For better results use Manzanilla Grisi complete hair care line. Avoid eye contact.

Ingredients: Water, sodium laureth sulfate, matricaria extract, cocamidopropyl betaine, cocamide dea, guar hydroxipropyltrimonium, chloride, sodium chloride, fragrance, panthenyl hydroxypropyl, methylchlosoisthiazolinone, methlyisothiazolinone, citric acid, imidazolidinyl urea, glycosphingolipids, phospholipids, cholesterol. tetrasodium edta, caramel coloring.

Made in Mexico. Laboratorios Grisi, Grisi HNOS., S.A. de C.V. Hygene and Beauty Division amores No. 1746, 03100, Mexico, D.F. Trade Mark (M.I.R.) Product of Mexico http://www.grisi.com

 

Good and Bad Packaging Design

This isn’t necessarily a badly designed label but it isn’t good. A generic asymmetric label layout and colors that dont stand out from the competition.

Boring. Plain. Bad colors. Uninteresting layout.

This package is successful in the sense that it would most likely draw the attention of its young, sugar enraged audience but their innocent and untrained eyes don’t pick up on its undistinguishable mash of brown text and images that doesn’t respect any hierarchy.

A cluttered foreground/background relationship mixed with an ugly and too colorful typeface grab your attention in a negative way. Potato sticks? No thanks.

On a shelf of classy and sophisticated olive oil labels this one stuck out like a sore thumb with bright colors and the irregular clear label that gives it an attention getting contrast.

The easy to read, see and understand color coded labels add a level of simplicity to these wine bottles that give it some originality in a market with high competition.

I hate miracle whip. However, the design of the label is very clever and makes for an interesting eye catching composition using minimal elements and few colors.

I had seen these coffee bags before featured on design websites for being good and they look good on the shelf too. Again, easy to navigate color coding with a simple contemporary/modern look.

The design on these bags are very clean and are read easily. A pleasing layout and a successful hierarchy to inform a consumer make for a great design. The bags were made out of a recycled material.